Privacy policy
Last Updated: May 2026
At supercool, we respect your privacy and are committed to protecting your personal information.
This Privacy Policy explains how your personal information is collected, used, and shared when you visit or make a purchase from our website.
By using our website, you agree to the practices described in this Privacy Policy.
Information We Collect
When you visit our website, we may automatically collect certain information about your device and browsing activity, including:
- IP address,
- browser type,
- device information,
- time zone,
- cookies,
- pages viewed,
- referring websites,
- and interactions with our website.
When you place an order or attempt to place an order, we may collect:
- your name,
- billing address,
- shipping address,
- payment information,
- email address,
- and phone number.
We may also collect information if you:
- subscribe to marketing emails or SMS,
- contact customer support,
- participate in surveys,
- enter giveaways,
- or interact with advertisements.
How We Use Your Information
We use your information to:
- process and fulfill orders,
- provide customer support,
- communicate order and shipping updates,
- improve our website and customer experience,
- personalize content and advertisements,
- detect fraud or suspicious activity,
- comply with legal obligations,
- and send marketing communications if you opt in.
Marketing Communications
If you subscribe to our email or SMS marketing, we may send:
- promotional offers,
- product launches,
- preorder updates,
- and brand news.
You may unsubscribe at any time using the unsubscribe link in emails or by replying STOP to SMS messages.
Cookies & Tracking Technologies
Our website uses cookies and similar technologies to:
- improve website functionality,
- analyze website traffic,
- remember user preferences,
- and help deliver relevant advertisements.
These technologies may include:
- Shopify cookies,
- Meta Pixel,
- TikTok Pixel,
- Google Analytics,
- and related advertising or analytics technologies.
Depending on your location, you may be presented with a cookie consent banner that allows you to manage your preferences.
You can also disable cookies through your browser settings.
Sharing Your Information
We may share your information with trusted third-party service providers that help us operate our business, including:
- Shopify,
- payment processors,
- shipping carriers,
- analytics providers,
- marketing platforms,
- customer support providers,
- and fraud prevention services.
We do not sell your personal information.
We may also disclose information:
- to comply with legal obligations,
- to protect our rights,
- or in connection with a business transaction such as a merger or acquisition.
Data Retention
We retain your personal information for our business records unless and until you request deletion where applicable by law.
We may retain certain information:
- for legal compliance,
- dispute resolution,
- fraud prevention,
- or tax/accounting purposes.
International Data Transfers
Your information may be processed outside your country of residence, including in the United States and Canada.
By using our website, you understand that your information may be transferred to countries with data protection laws different from those in your jurisdiction.
We take reasonable steps to protect your information during such transfers.
Your Privacy Rights
Depending on your location, you may have rights regarding your personal information.
These may include the right to:
- access your personal information,
- request corrections,
- request deletion,
- withdraw consent,
- object to certain processing activities,
- or request a copy of your information.
To make a privacy-related request, please contact us at:
Additional Rights for European Residents (GDPR)
If you are located in the European Economic Area (EEA), United Kingdom, or similar jurisdictions, you may have additional rights under applicable privacy laws, including:
- the right to access personal data,
- the right to correct inaccurate information,
- the right to request deletion,
- the right to restrict processing,
- the right to data portability,
- and the right to object to certain processing activities.
Where legally required, we will obtain your consent before processing certain types of personal information or using non-essential cookies.
Additional Rights for California Residents
California residents may have additional rights under applicable California privacy laws, including the right to:
- know what personal information is collected,
- request deletion of personal information,
- and request information about data sharing practices.
supercool does not sell personal information.
Children's Privacy
Our website is not intended for children under the age of 13.
We do not knowingly collect personal information from children.
Security
We take reasonable precautions and follow industry best practices to help protect your personal information.
However, no method of electronic transmission or storage is completely secure, and we cannot guarantee absolute security.
Third-Party Links
Our website may contain links to third-party websites.
We are not responsible for the privacy practices or content of third-party websites.
Changes To This Policy
We may update this Privacy Policy from time to time to reflect operational, legal, or regulatory changes.
Updated versions will be posted on this page with a revised effective date.
Contact Us
If you have questions about this Privacy Policy or wish to exercise your privacy rights, please contact us: